Why do people often buy the same brands over and over again?
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Sources:
Sources:
http://www.sciencedirect.com/science/article/pii/S0148296311001020
http://onlinelibrary.wiley.com/store/10.1111/1468-5884.00177/asset/1468-5884.00177.pdf?v=1&t=j63obegg&s=e6669010c611e1d118c411881d3bd365f7ab7dda
https://ejop.psychopen.eu/index.php/ejop/article/view/522/html
https://www.theguardian.com/media-network/2016/mar/08/marketing-psychology-brand-message-disrupting-habits
https://hbr.org/2006/06/more-isnt-always-better
https://sheenaiyengar.com/wp-content/uploads/2016/08/2000-WhenChoiceIsDemotivating.pdf
http://www.cell.com/neuron/fulltext/S0896-6273(04)00612-9
https://static1.squarespace.com/static/571960863c44d8e556c40f59/t/57bb683cd482e962ff7cd0a3/1471899708325/Matheretal2000.pdf
http://www-bcf.usc.edu/~tellis/advertising.pdf
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https://commons.wikimedia.org/wiki/File:Ventromedial_prefrontal_cortex.png
https://commons.wikimedia.org/wiki/File:Gray739-emphasizing-hippocampus.png
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