Whether people are gambling, haggling, or just doing their best to save lives out there, losing is tough to deal with.
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Sources:
https://www.princeton.edu/~kahneman/docs/Publications/prospect_theory.pdf
http://www.jstor.org/stable/pdf/2937761.pdf
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2631940/
http://www.pnas.org/content/107/8/3788.full
http://www.sciencedirect.com/science/article/pii/S1364661315000789
Thinking, Fast and Slow by Daniel Kahneman
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Images:
https://commons.wikimedia.org/wiki/File:Washington_Quarter_Silver_1944S_Obverse.png
https://commons.wikimedia.org/wiki/File:Washington_Quarter_Silver_1944S_Reverse.png
https://images.nimh.nih.gov/public_il/image_details.cfm?id=653
https://commons.wikimedia.org/wiki/Dollar#/media/File:Dollarnote_hq.jpg
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