Whether from watching a horror movie or cute videos on the internet, media has a real impact on our moods. Understanding how the field thinks about and researches the effects of media means we can craft more effective messages and also better understand ourselves and others. In this episode, we discuss the effects of mass media in our lives and the different theories that can help us understand why we might react the ways we do to the content we consume on a daily basis.
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Chapters:
0:00 – Introduction
1:46 – Hypodermic needle theory
2:58 – Differential Susceptibility to Media Effects Model
6:24 – Types of results from susceptibilities and response states
10:27 – Conclusion
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#MassMedia #Theories #Effects #Communication #Comm101 #StudyHall
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