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Multiple studies have shown that people assign a higher value to something they “made” themselves, even if they only picked out the color or tightened a few screws. Why does that happen? Psychologists have a few theories.
Hosted by: Brit Garner
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Sources:
https://www.hbs.edu/faculty/Publication%20Files/11-091.pdf
https://pubsonline.informs.org/doi/abs/10.1287/mnsc.1090.1077
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https://pubsonline.informs.org/doi/10.1287/mnsc.1090.1077
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https://www.cell.com/trends/cognitive-sciences/fulltext/S1364-6613(15)00078-9
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Image Sources:
https://www.istockphoto.com/photo/senior-happy-winning-computer-game-gm153720423-15311787
https://www.istockphoto.com/photo/table-isolated-on-white-background-gm949295896-259140706
https://www.istockphoto.com/photo/hand-putting-lego-block-gm458483293-23828981
https://www.istockphoto.com/photo/hand-holding-color-swatch-gm172266718-3910385
https://www.istockphoto.com/photo/hand-holding-color-swatch-gm172266718-3910385
https://www.istockphoto.com/photo/shelf-gm1043557950-279331244
https://www.istockphoto.com/photo/funny-happy-asian-couple-with-home-repairing-tools-gm487431140-72911137
https://www.istockphoto.com/photo/funny-robot-electrician-with-pliers-creative-design-robotic-toy-with-electric-wires-gm901492044-248702878
https://www.istockphoto.com/photo/alternative-lifestyle-young-couple-portrait-gm1027424078-275468688
https://www.istockphoto.com/photo/group-diversity-kids-girl-making-cake-bakery-in-kitchen-gm1141029609-305536951
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